WHAT ARE THE DIFFERENT METHODS OF SEO
Search Engine Optimization (SEO) is the method of increasing the traffic on website in organic, free, unpaid, natural way. It is the best way to improve the visibility on website. An Effective SEO can build up reputation. SEO is the best process of improving the structure, content, and visibility of website. This is the best way of indexing any kind of website correctly. It also helps in boost up the ranking of website by adopting numbers of promotional activities. This is the best & effective way of increasing the ranking of website.
There are three types of SEO:-
- Black Hat SEO
- Grey Hat SEO
- White Hat SEO
A) Black Hat SEO: – These are those set of practices which are used to increase the traffic on website and for increasing the traffic they follow unfair practices and violate the terms of search engine. Black Hat SEO is followed to rank up any website in short time period. An activity followed in Black Hat SEO is such as: – using Hidden Text, Keyword Stuffing, Link Spamming, cloaking etc. once if you follow such activities for increasing the ranking of your website in short time period. It gives unpredictable result and helps you to grow quickly. But it can’t makes you survive for long on Google and after identifying your activities punish you by suspending your website or disallow you to work with them.
B) Grey Hat SEO: – Grey Hat Techniques are combination of White Hat and Grey Hat But it is neither complete Black Hat nor White Hat. It is a way for alteration from white Hat activity to Black Hat activity and From Black Hat activity to White Hat activity. Google don’t support Grey hat completely but also not so stick towards this.
C) White Hat SEO: – Get a ranking on Google and survive on Google for long time this is the one of the best and fair activity which is supported by Google. For increasing the organic traffic or built up the ranking. It is in the favor of Google algorithm and it never violates any program policies of Google. The activities which are involves in White Hat SEO is: – running relevant campaign, optimizing site and restructuring, analyzing, relevant keyword stuffing, using effective title, meta tags etc. Once you choose White Hat SEO Techniques you will get a genuine ranking for your website and you can earn its benefit for long time. White Hat SEO took time to give ranking but it gives earned result without spending. There are numbers of tools and techniques which you can follow to get ranking fast and all activities are in the favor of Google algorithm.