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Types of SEO (Search Engine Optimization)

What are the 7 types of SEO?

Search engine optimization (SEO) is the one of the complex as well as essential for boosting up the visibility of website on any search engine. There are different way to increasing the reputation on any kind of website on internet and for different kind of websites there is different techniques of doing SEO.

As we all know SEO is the best alternative option to increase the traffic on website as well as helps in creating website as a brand. SEO is completely organic and give earned result. It is a continuous process and for different kind of website there is different kind of SEO and every different kind of SEO is responsible for numbers of rules.

The various Types of SEO are not a different process but is the best and easiest way to boosting up website by breaking down a complicated process of SEO in several processes for making it easy to manage.

Types of SEO:-

  • Technical SEO
  • On-Page SEO
  • Content SEO
  • Off-Page SEO
  • Local SEO
  • Mobile SEO
  • E-Commerce SEO

From all the above the most essential SEO types, which every SEO expert should manage to increase the visibility of website are:-

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO: – Technical SEO is one of the most essential aspects in entire SEO. As it optimize your website and helps to make Crawling and Indexing. It affects the visibility of your website in search engine. The main objective of Technical SEO is to ensure every search engine to make then crawl and index on your website time to time. This helps in improving the readability and ranking, and this can leads in increasing the traffic of users and helps in making more engagement with users.

Technical SEO emphases on:-

  • Website speed
  • Mobile-Friendly
  • Indexing
  • Crawling
  • XML Sitemap
  • Navigation and Site structure
  • URL structure
  • txt
  • Domain security
  • Breadcrumb Menus
  • Implement Structured Data Markup
  • Canonical URLs
  • Optimize 404 Error
  • Consider Accelerated Mobile Page(AMP)
  • Other technical SEO practices 
  • On-Page SEO:- On-Page SEO practice is done to optimize the visibility of website for Search engine as well as users. It is done with the page itself to be friendlier with Search engine and users. However you can notice: while giving the ranking to any page of a website by search engine, it performs the activity on page level basis and shows its result in search results on page basis. For boosting the ranking of website, firstly break down the website on page basis and then focus on all the activities which are listed below:-
  • Page Titles
  • Page Descriptions
  • Page tags / keywords
  • Meta tags/ Meta Description / Alt attributes
  • Internal Linking
  • Headings
  • Relevant Content
  • Use Other Multimedia
  • Responsive Design
  • Use Outbound links
  • Image Optimization
  • Video Optimization
  • Connect social sharing Buttons
  • Site speed
  • Other On-page SEO practices
  • Content SEO: – As content is the king for promoting any business online and to make connect with user’s content plays an essential role. An effective Content helps any web page to search in top of any search result and helps to increase traffic and engagement with audience. More over best Content Practice leads to make crawl Goggle again and maintain the stability of visitors on webpage, which results in ranking up our website on search engines. There are several activities can be followed while Practicing on Content SEO:-
  • Keyword research
  • Keyword Optimization
  • Content organization
  • Content promotion

Content SEO Give special emphases on:-

  • Product pages
  • Blog posts
  • Articles
  • Videos
  • Infographics
  • Slideshows
  • SEO Keywords
  • Off-page SEO: – SEO Off-Page is all about sharing our website link on other websites having high domain authority and page authority on search engines. By sharing our site link on best repudiated sites we can build a good credit score for our website. This is the best and easiest way to increasing the reputation by make our site visible on top in any search engines result. there are numbers of activities are done in SEO Off- page :
  • Link building
  • Brand promotion
  • Blogging
  • Guest posting
  • Content publishing platform
  • Question & Answers
  • Visual Marketing
  • Influencer Marketing
  • Press Release
  • Personal Branding
  • Local SEO:- Local SEO refers to promoting your business by listing in local areas. For moving our business on next level by targeting local area we can pursue our website SEO on location basis. For submitting your business for local listing you must have to submit your business name, address, contact details along with map on your page of website. Local SEO leads to increase the reputation and lead generation of your business. Activities which are done in :-
  • List your business on my business
  • List on local listing sites
  • Website loading speed
  • Encourage audience to write review.
  • Optimize social media Profiles
  • Implement schema Markup
  • Add audience Testimonials on your site.
  • Add audience ranking on your site.
  • Connect with local influencers.
  • Optimize website keywords with “near me”.
  • Other local SEO practices.
  • Mobile SEO:- Mobile SEO is not so different way, but a subset of SEO. As we all know there are more than average audience feels friendlier to use mobile and to promoting any business there are numbers of special activities which a business man can follow to promoting his business. There are following activities which are done while Mobile SEO are :-
  • Mobile optimization
  • Implement mobile friendly website
  • Optimize UX signals
  • Mobile indexing
  • Responsive designed
  • E-commerce SEO: – E-commerce website helps you to give ranking on search engine as per product category basis. It make optimization website on category basis. Boosting the rank of ecommerce website is more complicated as compare to other website. As Ecommerce website contents more pages and to optimize every page is quite difficult. There are following activities are done in E-commerce SEO:
  • Optimize site category basis
  • Optimize your product pages
  • Image optimization
  • Video optimization
  • Connect with social media networks

 

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