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INTRODUCTION OF SEO (SEARCH ENGINE OPTIMIZATION)

Introduction of SEO (Search engine optimization)

SEO is known as Search Engine Optimization. SEO helps to improve the visibility of website on Search engines. This is the best way to enhancing the website Visibility by using any keyword and It is the organic way for getting the earned result.

In simple words we can say: – SEO is the process of increasing the visibility of website or web page on every search engines.

If you are a business man and wants to grow your business online through creating your business website or webpage. Then SEO can help you for improve the ranking by optimizing your website on every search engine. It gives 100% earned result in free, Unpaid, Organic, natural way.

The basic objective of doing SEO, it is to increasing the traffic on website through using different techniques on search engine.

Why should you care about SEO?

or

 Is SEO is Important for your website?

In today’s time every individual is using internet for completing their requirement. For this, they do search any keyword related to their requirement on search engine and open first few results for completing their requirements.

If any person creates website of any category, then until it doesn’t come in first few search results or not visible on best authorized sites by Google. Till that the, website will not get enough traffic and creation of website is completely waste.

It is so, as you have commence a shop, show room, institute etc for the objective of earning but until you don’t make aware to your related audience near your location you can’t generate income. And if you can’t generate income then it will doesn’t matter how much you have invested on its commencement.

So if you have any website then for increasing its reputation of website or making it as a brand in marketing, SEO plays an Effective role. By doing SEO any businessman can spread their business without spending any amount on advertisement.

There are following importance of SEO, for taking your business to a brand

  • Organic traffic: – SEO plays a Critical role for ranking up your website on any search engine. It brings organic traffic on website from every search engine like: – Google, Bing, Yahoo, Baidu, DuckDuckGo, Yande Etc.
  • Builds trust: – As any user find any keyword on any search engine and search results shows our website on top page. Then the possibilities of its converse increases due to increase in visitors building up trust.
  • Increase Credibility: – As for increasing the website ranking, we follow numbers of activities. These activities are on page SEO and off page SEO. While doing off page SEO activities we usually submit our website link on others high DA PA websites. This helps to increase the quality of backlinks of website and leads to increase the Credibility of website on search engine.
  • Increase visitors Engagement: – With growing and rising in the demand of internet leads to increase the traffic and engagement of audience.
  • Increase conversions ratio:-As any business website shows in top page of any search list after searching by any similar keywords by his user then business conversion ratio increases as people trust is increasing. *Conversion ratio means: – Increase in the percentage of conversion of visitor through website for business.
  • SEO Impact: – Today’s customer does research before buying any product and services. So using SEO tactics for improving your business visibility for local areas as well as globally give a great impact on old visitors as well new Visitors more over it helps in increasing the potential customers.
  • Cheap:- the aim of every business is to increase their business and earn more from their business. But at some level small business man can’t grow due to lack of investment on advertisement but by if they shift their business on internet by doing SEO they can trade globally and increase their business more easily by spending less on Advertisement. SEO is Cheapest as comparably other business growing platforms.
  • Give long term result: – SEO gives long term result as once if you get ranking by creating a best quality backlinks for your website you can its benefit for long time. As once you have created a reputation on any search engine then it become easy to maintain.
  • Best for small scale business:-Digital marketing brings a opportunity for every small scale business man to grow their business on Google or any other search engine. This is best way of marketing at global level and earn a huge amount of money by investing less amount of money on advertisement.
  • Regular activity: – SEO is the regular activities and its shows its result on any search engine within 3 months to 6 months. It is a free activity done for creating the reputation of website on Google and increases its visibility in search list by searching any similar keyword on Google by user.

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